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★ Featured · Ride-hailing · Grab
Redesigning the GrabFood driver experience
Joined drivers' own chat groups, then ran a design sprint to rethink their flow.
Product Designer8+ yearsBekasi, Indonesia
Different problems.
Same curiosity.
I design digital products by getting close to the problem — from research and UX writing to polished interfaces and prototypes.
Worked at
TipTipBareksaGrabUrbanIndo
ResearchUX writingUI designDesign sprintsPrototyping8+ years
Designing products across Indonesia and Singapore
4 industries
From fintech and ride-hailing to property and ticketing
Full-stack designer
Research, UX writing and UI craft — end to end
Speaks developer
Computer Science grad (UGM), comfortable in code
✦ Selected workFour industries,
Four industries,
one curious mind.
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♫
Events & ticketing · TipTip
Event ticketing at TipTip
[One line: the problem, and what changed]
Investing · Bareksa
Investing at Bareksa
[One line: the problem, and what changed]
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Property · UrbanIndo
Property search at UrbanIndo
[One line: the problem, and what changed]
✦ How I workCurious first,
Curious first,
then hands-on.
⌕
01
Go where users are
Chat groups, interviews, research across Southeast Asia.
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02
Frame the real problem
Product thinking first, so the team builds the right thing.
✎
03
Make it end to end
Flows, UI, UX copy and code prototypes — whatever it needs.
✦
04
Keep learning
New domains, new tools. Lately: AI-assisted design.
✦ Kind wordsWhat my managers
What my managers
said about me.
“
Gita has the two qualities that I'm looking for in a designer: curious and bold.
…she went extra mile by joining the conversation in several drivers groups, talked to some of them…
Borrys Hasian
Managed Gita directly · Apr 2018
Managed Gita directly · Apr 2018
“
I rarely see a person as ambitious as Gita in my professional journey.
She sets a very high standards in her work.
Petra Barus
Managed Gita directly · Jan 2019
Managed Gita directly · Jan 2019
Currently exploring: AI × design
Claude Skills for UX writingAI design reviewFigma MCPCode prototyping
✦ AboutCuriosity takes me
Curiosity takes me
places.
I'm Gita, a product designer who loves understanding people and turning complex problems into approachable experiences. My work has taken me from property and mobility to investing and live events.